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Compared with that, having the inside pages was relatively easy - these people already designed and stored in PDF format (single pages, not spreads). I just had to make sure the title page and title verso page were included at the cab end (which changed all my page numbers) and upload the data. If you don't have to be able to design skills, you can upload Word files instead, for Lulu to convert into Pdf. Then you have to order a 'proof' of in order to promote and 'approve' it should it be finally perfect (I did this several times, and sold the proof copies at a discount).
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Is this why Google commissioned Seth MacFarlane (creator of Family Guy) build content directly for The search engine? Are they skipping the whole network-created content model? Is Google the actual TV infrastructure? Why should a producer work with HBO when they can create for Digg?
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